Tate Enterprises

Van Gogh leggings and Tracey teacups: how art merch broke out of the gift shop

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Jackson Pollock socks, Louise Bourgeois eyemasks, Guerrilla Girls air freshener … what’s behind the explosion in art merchandise – and who’s really making the money?

From leggings to baubles, enterprises offer artists a new canvas

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Businesses are finding opportunities to work with top galleries – and nurturing novel forms of creative collaboration