Gen X overtaking Baby Boomers as the age group most likely to book spa travel

Increased Demand for Off-the-Beaten-Path Destinations & Authentic, Local Experiences. The spa travel is on the rise in North America, which is the now the world’s largest wellness travel market, generating over 40% of the total dollars spent in that global segment, according to ‘State of Spa Travel’ report by SpaFinder Wellness 365, an annual insight … Read more

Global Spa Trends. Hilton’s version.

Hilton Hotels & Resorts Unveils Report on Global Spa Trends: “A successful spa concept on a global scale is one that offers reliable services across its portfolio while respecting regional differences”   Generational use of spas, the overall impact of spas on hotels and the increasing significance of the male spa -goer are among key … Read more

Spa trends for 2012

Spa trends for 2012: report 2012 will see an increase of historic wellness, quick fix treatments and branded spa experiences, says The Spa Association’s (SPAA) predictions. A large demographic of spa-going population is rapidly aging and requiring services that truly cater to very specific needs. While “Baby Boomers” are a demographic group they aren’t alike … Read more