Camille Miceli’s New Helm At Pucci Has Taken The Brand In A Bold New Direction

Pucci Initials E.P.: Emilio Pucci show delights in Florence. Pucci’s new Creative Director, Camille Miceli, has recently unveiled her first collection in Florence, paying homage to the brand’s founder Emilio Pucci and his ancestral home. The collection, dubbed “Initials E.P.”, has been receiving mixed reactions from the fashion world, with some praising the playful and … Read more

Emilio Pucci x Supreme

Since 1947 Emilio Pucci has nurtured a stylistic language of prints and colors marked by an inimitable signature. The brand continues to empower its narrative by welcoming new creative voices to interpret its prestigious heritage. For summer 2021 Emilio Pucci has unveiled a partnership with Supreme, creating a new collection of 14 pieces featuring the … Read more

Travelling projects: Pucci Bikini Bar 2017

Pucci Bikini Bar is a travelling project that introduces iconic styles from the Emilio Pucci’s archive as well as new prints around the most famous beaches of the world. “Bikini Bar” arrived in select renowned seaside destinations. In every boutique, fans were able to admire the bikinis from a special exhibitor that can be used … Read more

The classic Emilio Pucci jersey reinvented

Emilio Pucci brought Spring to Milan Fashion Week. Vibrant looks for Spring/Summer 2017. Knotting as a spontaneous gesture. Graphic and flashy world-known Pucci prints are omnipresent in the Spring/Summer 2017 collection wrapped in a palette of clashing neon hues. Creative Director Massimo Giorgetti reinvents the classic Pucci jersey by using it for knotting, draping and … Read more