The ultimate paradox of Prada: immediately recognizable yet impossible to define

  The Prada Spring/Summer 2020 womenswear campaign offers a multitude of views and perspectives that reflect that dichotomy- of the ever-shifting landscape of women that constantly inspire, and of the plurality of definitions of Prada. There is a power to the word as a tool to define, and in Prada’s case, to challenge definitions, to … Read more

Prada works commuter chic at Milan men’s fashion week

A surreal take on tailoring echoed masculine workwear themes seen elsewhere

How Prada is protecting marine environments

  One Ocean Foundation and Luna Rossa Prada Pirelli Team: a partnership for the safeguard of marine ecosystems. “A sustainable challenge” is the name of the campaign launched by the Luna Rossa Prada Pirelli Team, with the primary objective of raising awareness on environmental sustainability issues. The Luna Rossa Prada Pirelli team is one of … Read more

2020 Prada Mode Paris will occupy the legendary Maxim’s Restaurant in Paris

    Italian luxury house Prada will present the fourth iteration of Prada Mode, a travelling social club with a focus on contemporary culture that provides members a unique cultural experience along with music, dining, and conversations. The club is organized to augment and extend significant cultural events in various cities worldwide. The first inaugural … Read more

Prada for adidas Limited Edition – a salute to the 50 years of the Superstar

  Superstar is an impeccable style icon which does not require being re-designed, say Prada and adidas. Italian luxury house Prada and the industry-leading sportswear brand adidas have joined forces to start a new collaborative journey. Prada for adidas Limited Edition – an homage to timeless classics that transcend generations – is offered in exclusive … Read more

Queen follows fashion’s lead in going fur-free

Activists welcome Her Majesty’s move, in line with Prada and Gucci’s abandonment of fur – although she will still wear her existing fur items