“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more
Aspen, Colorado is the only place where snow polo can be played in the U.S. The glamorous high-goal tournament Piaget World Snow Polo Championship is taking place these days at the Aspen Valley Polo Club. Celebrated polo player and St. Regis Connoisseur Nacho Figueras will captain the St. Regis polo team against Audi and … Read more
Experience the beauty and allure of pearls. Pearls have long been associated with wealth, royalty and glamour. This autumn London’s Victoria and Albert Museum and the Qatar Museums Authority explore the history of pearls from the early Roman Empire through to present day. The exhibition has dedicated areas for “Pearl fishing in the … Read more
Gong Li, Brand Ambassador of Piaget. Swiss watchmaker and jeweler Piaget announced new Brand Ambassador Gong Li in the China debut of its Couture Précieuse high jewellery collection. Piaget selected Gong Li as its brand ambassador, seeing in the actress a woman whose spirit truly matches Piaget’s own traditions of pursuing perfection. “Being an icon … Read more
September 2011, the 4th edition of the Only Watch charity watch auction raised above € 4 million for research into Duchenne Muscular Dystrophy, a degenerative neuromuscular disease affecting 1 in 3,500 boys, therefore 250,000 children, adolescents, and young adults around the world. Although the research money enables scientists to make progress in promising avenues … Read more
The rose has been a key design motif for the Swiss House of Piaget since the 1960s. Yves Piaget‘s passion for the flower was recognized in 1982 when the winner of the Geneva International Competition of New Roses was christened the “Yves Piaget Rose,” further solidifying the House’s connection to the rose. In tribute to … Read more