The first mixed reality automotive maintenance system hopes to serve luxury customers more quickly

  How it works: we see what you see. Iconic collaboration employs Microsoft HoloLens 2 and Dynamics 365 Remote Assist to benefit consumers and dealerships. Whether simply inspecting a vehicle to make decisions about body repair or to solve more complex situations that require a collaborative diagnostic plan, with Mercedes-Benz Virtual Remote Support, the onsite … Read more

Zeitgeist, co-creation and contemporary luxury: VIrgil Abloh for Mercedes-Benz

    A one of a kind home-scale replica of this unique artwork will be auctioned off following the launch. Wagener and Virgil Abloh’s creation will embody Mercedes-Benz’ innate understanding of luxury, and how it can be a force for good. In the first initiative of its kind, Project GELÄNDEWAGEN sees Mercedes-Benz collaborate with the … Read more

Copenhagen Fashion Week Spring Summer 2021: Helena Christensen elevates mouth nose mask to a piece of iconic design

    Helena Christensen makes a stand on the importance of wearing face coverings. At Copenhagen Fashion Week SS21, Mercedes-Benz partnered with Danish supermodel Helena Christensen to raise awareness around the importance of wearing mouth-nose-masks to contain the COVID-19 pandemic. During the four day event from 9-12 August, Christensen was photographed against some of Copenhagen’s … Read more

Almost 100 rare vehicles acquired by ex-racing driver Marcel Petitjean offered at auction

      La Collection Petitjean Offered Entirely Without Reserve. These rare cars owned by racer Marcel Petitjean are offered at an RM Sotheby’s online-only automotive event. The Petitjean Collection, offered entirely without reserve, is a unique single-owner collection of cars from across the decades consisting of nearly 100 incredibly diverse classics from the 1950s … Read more

Golf legend Bernhard Langer’s Recommendations For Staying Fit During Self-Isolation

    Despite focussing on staying fit and healthy, golf legend Bernhard Langer is also looking at the bigger picture. “There are far more important things in life than playing golf, even though golf is my profession,” he says. “The better we do at social distancing, the sooner this will be under control.” Due to … Read more

The greatest Formula One driver of his generation and the world’s greatest footballer – joint winners of the 2020 Laureus Award

      Lewis Hamilton and Lionel Messi declared joint winners of the 2020 Laureus World Sportsman of The Year Award. This year, the Laureus Sport for Good Foundation charity celebrates its 20th birthday. It was founded in early 2000 by Daimler AG and Richemont. Over the last 20 years, Laureus Sport for Good has … Read more