Baselworld 2012 Preview: Maurice Lacroix – Masterpiece roue Carrée Seconde Or Rose

The wheel can be whatever you want it to be. MAURICE LACROIX – Masterpiece Roue Carrée Seconde Or Rose In 2010, Maurice Lacroix revolutionised the mechanics of time with the invention of a square gear wheel, the first in watchmaking history. The now famous Masterpiece was greeted with acclaim.  In 2012 the line continues with … Read more

The square wheel – a unique Maurice Lacroix timepiece for the Only Watch 2011 charity auction

Maurice Lacroix Masterpiece Roue Carrée Seconde – Technology and innovation in the fight against muscular dystrophy For the fourth time in Monaco, unique watches were sold at a charity auction for the benefit of the Monaco Association against Muscular Dystrophy – an institution for the treatment of children with muscular dystrophy. Maurice Lacroix presented the … Read more

Maurice Lacroix at Baselworld 2011: watches for those coming out of the crowd and looking for a lot more than a social status

Maurice Lacroix at Baselworld 2011: Never Stop Moving The world’s most IMPORTANT watch and jewellery exhibition opens its doors in March. From 23 to 31 March, BASELWORLD is the place to be for most of the international players in the luxury goods industry. Swiss watch brand Maurice Lacroix, which has as ambassadors famous names as musician and activistBob Geldof, … Read more