Tag: luxury watches
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This new luxury watch subscription program offers up to three Breitling watches in one year
It is the very first time such a subscription service is being offered by an independent luxury watch brand. It allows watch enthusiasts to enjoy first and decide later which Breitling timepiece they truly desire. Breitling Introduces #BreitlingSelect, an Innovative Watch Subscription Program. #BreitlingSelect offers subscribers the opportunity to try up to three…
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Aston Martin is pairing supercars with a new range of high-end Swiss watches
In the relentless pursuit of speed, time is the overriding concern. Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The Swiss Manufacture is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on upcoming limited-edition…
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The out of this world MB& F Horological Machine N°9 comes with a Sapphire Vision superpower
Unlike anything else on the watch market: MB& F Horological Machine N°9 with a clear sapphire crystal case. Two years after the initial MB& F HM9 Flow ‘Air’ and ‘Road’ editions conquered the universe, MB& F Horological Machine N°9 Sapphire Vision (HM9-SV) watch takes us to the depths of the ocean – the…
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Phygital experiences: Swiss watchmakers believe in-store shopping will prevail over online. Survey
2020 is one of the most disruptive years in the history of the Swiss watch industry. Over two-thirds (67%) of watch industry executives surveyed in the Deloitte Swiss Watch Industry Study 2020 predict a gloomy outlook for the Swiss economy in general, with 85% forecasting a grim outlook for the industry specifically which shows…
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A new blockchain-powered passport will cut down on environmental waste and ensure authenticity
From October 13, 2020, all new Breitling watches will be delivered with a blockchain-based digital passport, secured by Arianee technology, to ensure their authenticity and seamless accessibility. Breitling is the first luxury watch brand to extend digital blockchain technology to all of its watches. The digital passport is automatically connected to Breitling’s digital warranty…
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Watches & Wonders partners with luxury online retailer – a significant moment for the watchmaking industry
A new channel for Fine Watchmaking: The arrival of Watches & Wonders on NET-A-PORTER and MR PORTER luxury retailers marks a significant step for the industry, Net-A-Porter and MR PORTER launched strategic partnership with Watches and Wonders Geneva. Hosting digital and offline events, this concept will bring some of the industry’s most revered luxury watch…