Néroli Outrenoir: Guerlain’s Exclusive Dragon-Themed Creation for Chinese New Year 2024

Guerlain unveils first ever special edition to celebrate Chinese New Year In a harmonious blend of tradition and luxury, Guerlain has embarked on an extraordinary journey to celebrate the Chinese New Year, introducing a first-of-its-kind special edition that beautifully marries the Maison’s rich heritage with the vibrant culture of the Asian festivities. This year, as … Read more

Estée Lauder Opens a Perfume Atelier in Paris. What is Means For The Industry

The Estée Lauder Companies to Establish Atelier in France to Further Accelerate Ambitions in Luxury and Prestige Fragrances. ELC announced the establishment of an Atelier in Paris, France, to further accelerate the company’s strategic ambitions in luxury and prestige fragrances. Estée Lauder’s Move to Establish Atelier in Paris: A Game-Changer in Luxury Fragrances. In a … Read more

Guerlain is opening boutiques dedicated exclusively to fragrances

The marvels of Guerlain Parfumeur are brought to fragrance lovers around the world via a Guerlain Parfumeur boutique concept. Building on the success of its first boutique dedicated exclusively to fragrances on rue Saint Honoré in Paris, Maison Guerlain is taking this innovative retail concept celebrating its métier of parfumeur to other countries. The new … Read more

Burberry Beauty luxury fragrances, cosmetics and skincare acquired by Coty

Coty is expanding its presence in luxury cosmetics and the global position in luxury fragrances with a new acquisition. Coty enters strategic partnership with Burberry, acquiring exclusive long-term license rights for Burberry Beauty Luxury Fragrances and Cosmetics. This week, Burberry announced the new Mr. Burberry Eau de Parfum. An intense interpretation of the original fragrance, … Read more

Tom Ford targeting the Middle East with a new fragrance

American fashion designer and film director Tom Ford (born August 27, 1961) released exclusive scent for the Middle East. Like all Tom Ford Signature fragrances, the new Oriental floral fragrance called Sahara Noir is inspired by perfumery’s glamorous past when the world’s most expensive and precious ingredients were used to create sophisticated perfumes. “Middle Eastern culture … Read more