Saks Luxury Pulse Finds Consumers Have Appetite to Spend on Luxury. Saks, the premier digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers with key insights on brand’s luxury consumers. The luxury ecommerce platform offers the best of luxury, and leverages the Saks Luxury Pulse to better serve … Read more
Saks Debuts on TikTok. Saks, the premier luxury ecommerce platform, has made its official debut on TikTok (@saks) to further connect with customers through compelling digital content. Saks announced it will bring together a diverse group of voices, including creators, celebrities and fashion insiders, giving followers the opportunity to experience the world of luxury fashion … Read more
The intersection of fashion and sports is stronger than ever before. This year, Saks is the ultimate destination for Game Day fashion with an outstanding lineup of exclusives for our men’s, women’s and kids customers,The premier luxury ecommerce platform Saks will highlight the collection in a digital campaign featuring Denver star wide receiver, Jerry Jeudy. … Read more
The luxury retailer unveiled its iconic holiday windows and light show with a special appearance by Michelle Obama. Saks Fifth Avenue’s support of the Girls Opportunity Alliance includes a $1 million donation, a curated multi-vendor merchandise collection, dedicated holiday window displays, a Saks career shadowing opportunity and a digital campaign throughout the holiday season. … Read more
In retail’s future commerce will be a two-sided conversation. Retailers, armed with the most innovative technology, will be able to deeply understand their customers. And shoppers will glide through a frictionless purchase journey, with easy navigation and tailored recommendations. Global luxury fashion online retailer Farfetch partners with Syte, one of the leading visual AI … Read more
Luxury consumers nowadays are more interested in whether a luxury product is “worth it,” and that all depends on the experience. While protecting brand exclusivity is a viable concern, digital and new media tools offer inestimable opportunities to market luxury brand experiences and preserve exclusivity. Here are three cutting-edge digital technologies from mashable that can … Read more