As the Walt Disney Company commemorates its 100th anniversary in 2023 and to celebrate the latest Disney x Givenchy collaboration, creative director Matthew M. Williams partnered with Disney to create a “one-of-a-kind world tour” collection.
Disney x Givenchy capsule collection celebrates Lunar New Year and 100th anniversary of The Walt Disney Company.
Following their successful 101 Dalmatians collaboration, Givenchy and Disney are featuring Oswald the Lucky Rabbit in a new capsule collection. A mischievous precursor to Mickey Mouse, Oswald appears on clothes, bags and accessories to welcome the Year of the Rabbit and celebrate the 100th anniversary of Disney Studios.
This collectable capsule embodies the true spirit of adventure and celebrates Oswald’s return as he emerges from the Disney vault for the first time in nearly 95 years to re-enter the pop culture era ahead of the year of the rabbit.
Oswald the rabbit was one of the first characters created by animation genius Walt Disney and his studio artists. Nearly a century after his birth, the rabbit returns to the spotlight in a new short film by Walt Disney Animation Studios, starring the Disney x Givenchy capsule collection. Givenchy Creative Director Matthew M. Williams imagined a magical world tour for Oswald, finding inspiration around the globe, from New York and Paris to Los Angeles, Shanghai and Tokyo.
Accessories include earbud and phone cases, card carriers, caps and tennis shoes, all featuring Oswald, joined by totes and cross-body bags. For women, Oswald is reprised on T-shirts, shirts and sporty ensembles. Solo or with his sweetheart Ortensia, the rabbit also embellishes varsity jackets and a jean jacket. The Givenchy capsule conveys positive messages to start the year with motifs reprising the emblematic 4G logo, hearts, flowers and musical notes. For men’s pieces, Oswald is ready to take on the world on his motorcycle in New York, and poses proudly in Shanghai in front of the Walt Disney Studios logo. His adventurous spirit features on hoodies, jeans, sweatshirts and track ensembles in a palette dominated by red, black and blue.
The Givenchy collaboration continues on Snapchat with an exclusive animation created around Oswald cartoon character.
The campaign and Oswald’s world tour came to life in a mixed reality short produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz. This all-new short features global talent Madelaine Petsch, Amber Liu and Alton Mason enjoying an adventure alongside the 2023 Lucky Rabbit. The journey begins at the El Capitan Theatre in Los Angeles, and moves through Shanghai, New York, Tokyo and Paris, where Oswald ends his trip at the House of Givenchy.
