Instagram is Beauty’s hottest social platform, with 79 percent of brands in the L2’s Index now present, up from just 29 percent in 2012, according to the fifth-annual L2’s Digital IQ Index: Beauty Report, which analyzes and benchmarks the digital performance of 85 global Beauty brands across Site, Digital Marketing, Social Media, and Mobile over … Read more
L’Oreal Paris Women of Worth Honors 10 Inspiring Women. In 2006, L’Oréal Paris launched the Women of Worth program to celebrate everyday women who follow their true passion to make a difference in the world. Tackling society’s most pressing issues, from helping victims in the wake of the Sandy Hook Elementary tragedy, to enabling terminally … Read more
L’Oréal cosmetic giant has extended an offer to the Japanese luxury beauty group Shiseido for the acquisition of Decléor and Carita brands, number two on the worldwide professional skin care market in beauty institutes, spas and hair salons. Based on this offer, Shiseido has granted L’Oréal exclusive negotiation rights. Decléor / Carita achieved a turnover … Read more
Top 50 Cosmetics Brands: Find out what the best cosmetics brands are Despite the ongoing economic difficulties in many parts of the world, the beauty industry continues to defy the downturn. NPD, R&D and the creation of new brands in the beauty sector is outstripping many other consumer industries and the outlook from analysts is largely … Read more
Throughout the world, exceptional women are at the heart of major scientific advances. For 15 years, they have received our support to continue to move science forward and to inspire future generations. Each year, the L’Oréal-UNESCO For Women in Science program honors and brings together remarkable women whose research contributes to changing the world: … Read more
Penelope Cruz, the face of Spanish leather goods label Loewe Spanish actress Penelope Cruz, the flagship of the Spanish culture to Hollywood, has signed a deal to represent Spanish leather goods label Loewe, led by creative director Stuart Vevers. Shot by fashion photographers Mert & Marcus, the first visuals of Loewe’s spring-summer 2013 collection feature … Read more