A tribute to the métier of parfumeur: Guerlain opens Boutique éphémère Guerlain Parfumeur au Bon Marché Rive Gauche

Guerlain opens pop-up dedicated exclusively to fragrances Designing a fragrance is an art. French perfume, cosmetics and skincare house Guerlain, , which is among the oldest in the world, opens Boutique éphémère Guerlain Parfumeur at Bon Marché Rive Gauche – a pop-up store dedicated exclusively to fragrances at Le Bon Marché Rive Gauche. If Summer could … Read more

Mosaert trio inaugurates a fun fantasy factory in Paris

Mosaert trio’s Caspule 5 is out. Mosaert Fabrique fuses fashion, music, home accessories, video making as design graphism.

Exclusively available in limited edition, Belgian clothing brand Mosaert launches at Le Bon Marché Rive Gauche their newest collection, the “Capsule n°5” and for the first time sells Home Decor items in addition to clothing. The trio has imagined the “Mosaert Fabrique ” as a fantastic factory in order to make visitors discover their universe. The scenograpgy is about showing the backstages of their production process and their creativity.

mosaert capsule 5 is out-
mosaert capsule 5; Pictures by Antoine Melis l photography & retouching l

After Iris Apfel in 2016 and Loïc Prigent in 2017, Le Bon Marché Rive Gauche has invited the creative trio Mosaert to the iconic Parisian store. The Brussels-based Mosaert collective – Paul Van Haver aka Stromae, fashion designer Coralie Barbier and artistic director Luc Junior Tam – has crafted a fantastical pop-up store featuring its Capsule 5 collection. The Mosaert Fabrique is a fun fantasy factory that illustrates the production process behind a unisex capsule collection, along with home décor items.

Playing with industrial codes – factory pipes painted white with golden details, sales assistants wearing jumpsuits – the first installation on the rue de Babylone side features clothes parading on rails. The second on rue de Sèvres presents a video installation and a song created specially by Stromae for the launch of Capsule 5.

T-shirts, teddies and socks are decked out with arabesques, butterflies and plants typical of the Art Deco and Art Nouveau currents, updated with punchy colors to create graphic prints. Mosaert’s basics see the addition of several new items: shorts, a faux fur bomber jacket, a teddy bomber jacket, six T-shirts, two jogger suits and a knitted sweater.For the first time, fashion wear is joined by home décor items with linen, cushions, crockery and even an armchair. Le Bon Marché has created a collection of its own inspired by Capsule 5 with a candle, notebook, tote bag and purse, plus iconic products from La Grande Epicerie reprising Mosaert prints.

Mosaert Atelier Notify
Mosaert x Atelier Notify; images: https://store.mosaert.com

Atelier Notify, the luxury denim brand, launched a customisation area at Le Bon Marché Rive Gauche in April 2016. Following a meeting between their team and Mosaert, Mosaert decided to collaborate on two types of products that would complete capsule no 5: two velvets caps and three pairs of flip-flops.

Discover the installation and the collection at Le Bon Marché Rive Gauche until May 13. All clothes are unisex and produced in limited quantities, exclusively in Europe.

mosaert capsule 5-
mosaert capsule 5; Pictures by Antoine Melis l photography & retouching l
mosaert capsule 5
mosaert capsule 5; Pictures by Antoine Melis l photography & retouching l
mosaert capsule 5 is out
mosaert capsule 5; Pictures by Antoine Melis l photography & retouching l

Les Journées Particulières, LVMH Doors Open Days, are back in 2018

LVMH announces fourth edition of Les Journées Particulières in 2018. Save the dates October 12, 13 and 14, 2018 for a one-of-a-kind visit behind the scenes at LVMH Group Luxury Maisons including Louis Vuitton , TAG Heuer, Guerlain, Moët & Chandon, Le Bon Marché. Rendezvous on October 12-14, 2018 for a new edition of LVMH’s … Read more

Vu au Bon Marché: Souvenirs Rive Gauche

For over than 160 years, Le Bon Marché has been expressing the singularity of La Rive Gauche, Paris. A new exhibition called “Souvenirs Rive Gauche” is a tribute to this priceless heritage with the Collection Le Bon Marché, on the ground floor of the high-end Parisian store until August 27th.

Vue au Bon Marche expo 2017

Created to celebrate the store’s long history, this collection is a voyage through Le Bon Marché symbols. With tote bags, pouches, mugs, notebooks and capsule collections, let yourself be tempted by these accessories and leave with an elegant souvenir of your time on the Left Bank in Paris, France.

Over the decades, the emblematic building on 24 rue de Sèvres, designed by the architect Louis-Charles Boileau and the engineer Gustave Eiffel, has become inseparable from the very unique identity of Le Bon Marché.

Le Bon Marché Collection was designed to pay tribute to this inestimable heritage, drawing inspiration from the architecture and archives of the store. The motifs of the Art Deco glass roofs, the iconic central escalator, the ever-recognisable façades and even old advertisements feature on a collection of small, elegant, colourful and practical day-to-day objects, each of which tells the over one- hundred-year story of this Parisian monument.

Vue au Bon Marche expo 2017- souvenirs Rive Gauche
Le Bon Marché Rive Gauche was the first department store in the world. It opened in 1852 in Paris at the instigation of Aristide Boucicaut and his wife Marguerite. They were both in favor of “a new kind of store that would thrill all the senses”. Combining unconventionality and elegance, this unique space designed by the architect Louis-Charles Boileau and the engineer Gustave Eiffel displayed a singular style influenced by the creative vitality of Paris’s Rive Gauche. Original creations and limited editions stood alongside a selection of the most beautiful objects from all over the world.

When they became owners of Le Bon Marché in 1852, Aristide and Marguerite Boucicaut instigated an extraordinary period of change at the department store. The couple tested commercial methods based on a subtle understanding of customer behavior. At the same time they strove to improve the living and working conditions of their employees.

Toqué Frères were invited by Le Bon Marché to dress the store’s windows with some unique drawings.

 

Vue au Bon Marche expo 2017-- Vue au Bon Marche expo 2017- Vue au Bon Marche expo 2017- souvenirs Rive Gauche exbibition le bon marche tableware- le bon marche tableware le bon marche souvenirs le bon marche elitis le bon marche cubista le bon marche assiette 24 sevres - aout 2017

Moynat and Mambo reinvent the tote bag

Moynat and Mambo reinvent the tote bag exclusively for LVMH‘s 24 Sèvres and Le Bon Marché. Mambo for Moynat Since its creation in 1849, Moynat continues to expand its universe of leather goods through the finest expression of French savoir-faire. Franco-Hungarian guest artist Mambo revisits Moynat’s Quattro tote by applying his paintings, which are made up … Read more

LVMH enters the highly competitive luxury e-commerce segment. A successful entry could shake up everything

The world’s biggest luxury goods group steps up the digital side of its business. 24 Sevres, LVMH’s multibrand website and mobile app, will go live on June 6 in more than 70 countries.   Parisian department store Le Bon Marche is the inspiration behind LVMH’s new venture into luxury e-commerce. The multi-brand e-commerce website named … Read more