No elevation required: the new way to shop the high street

Affordable no longer means boring. Welcome to the post-basic age of real fashion

Erdem x H&M: the ballgown is taking over the high street

The latest designer collaboration from H&M is with Erdem, the Canadian Turkish designer known for his work with textiles, prints and ultra-feminine gowns. Expect faux-fur coats, jacquard dresses and florals for men. But is the high street ready for a £150 ballgown?

New research claims the high street makes women over 50 feel ignored

A major report has revealed that only 20% of mature women feel that the British high street caters for them, while only a mere 10% worry about wrinkles

British Fashion Council to help young designers on to high street

The BFC Contemporary scheme will encourage new designers to focus on contemporary fashion instead of concentrating solely on the catwalk

Game of Thrones hits the high street: dressing Cersei style

If you secretly long to dress like a Queen of Westeros – or Little Red Riding Hood – your moment has arrived