The Year of The Rabbit Tells The Story of Luck, Wealth, Happiness and Success

Each Lunar New Year brings a new opportunity to leave your mark, says Montblanc. Drawing on the spirit of the East Asian zodiac signs, Montblanc releases something new – The Legend of Zodiacs The Rabbit Limited Edition 512. This line embodies the spirit of the rabbit’s mythical sign – luck, happiness and success. This Lunar … Read more

What is The Art of Happiness, according to Maison Matisse x Guerlain

“The art of happiness”, the Guerlain x Maison Matisse artistic collaboration. LVMH Maisons constantly share their artistic vision through exceptional collaborations. “The art of happiness” is the latest  Guerlain x Maison Matisse artistic collaboration. The quintessential “painter of happiness” and a sublime master of color, Henri Matisse was one of the greatest artists of the … Read more

6 Tips for Aging Gracefully

    Let’s be honest, aging is hard. Gray hair and wrinkles, no thank you. But with studies showing that happiness increases in a U shaped curve, aging may actually have more benefits than you think! In fact, not only are you more likely to be happier at 50 than 30, but you’re also eligible … Read more

5 Lavish Ideas to Cheer Someone Up

  Is a friend feeling a little under the weather? Family member just received some bad news? If you are looking to cheer someone up then a beautiful gift could be the perfect way to do it. Putting a smile on someone’s face isn’t always easy but we have some great gift ideas which just … Read more

How Retirees Can Make the Most of Their Money

  If you’ve retired with sufficient money in the bank, your mission may be to live your remaining years in luxury. But if you spend your money indiscriminately, or on the wrong things, you may end up wasting it. Fortunately, there are a handful of spending strategies that can help you make the most of … Read more

Julia Roberts perfectly embodies this first gourmand iris fragrance for women

 

Julia Roberts’s glowing smile is the expression of her choice to lead a truly happy life. Her secret? Trust your inner spark.

The Fragrance of Happiness Shared: Lancôme Ambassadress Julia Roberts in the new declaration film for La vie est belle. 

Julia Roberts in the new declaration film for Lancome La vie est belle fragrance
Julia Roberts in the new declaration film for Lancome La vie est belle fragrance; photo: lancome-usa.com

Lancôme unveiled the new declaration film for La vie est belle: happiness is at its most real when shared. The bottle that holds it was inspired by Armand Petitjean’s idea, back in 1949, of capturing a woman’s smile in a bottle, as if sculpted in crystal.

Launched in 2012, Lancôme’s scent La vie est belle “captures a femininity that’s free-spirited and fulfilled.” La vie est belle was iconic from the outset. It is the number two fragrance in the United States, number one in Europe and the third best-selling fragrance in the world.

In 2012, Julia Roberts invited Lancôme fans to be happy by breaking free from conventions. In 2016, she led the way down the path of happiness. Now, in Bruno Aveillan’s new La vie est belle film, Julia Roberts encourages us to share our bliss and multiply its effects. With just a simple gesture, or a smile, Julia Roberts suffuses the space around her with happiness.

Julia Roberts gives off a sense of heartfelt happiness that would melt the coldest heart.

“La vie est belle represents a choice. The choice to live one’s life and fill it with beauty. It’s pure happiness, captured by Anne Flipo and Dominique Ropion – a balance of rich simplicity that mingles the nobility of iris with the depth of patchouli and the nostalgia of a gourmand accord,” explained Lancôme in a statement.

Sparks born from the solar Neroli are captured in every bottle of La Vie Est Belle L’éclat and waiting to be released by you
Sparks born from the solar Neroli are captured in every bottle of La Vie Est Belle L’éclat and waiting to be released by you; photo: lancome-usa.com
Julia Roberts in the new declaration film for Lancome La vie est belle
Julia Roberts in the new declaration film for Lancome La vie est belle; photo: lancome-usa.com

BEHIND THE SCENES AT THE SHOOT

This chapter was filmed in LA’s legendary Universal Studios on a two-day shoot that employed 90 extras. In the director’s chair was Bruno Aveillan, a multi award-winning French visual artist known for the distinctive way he uses light to achieve his stunning effects. As for the soundtrack, the hypnotic lyrics of Diamonds rang out on Josef Salvat’s version.

In this new chapter of La vie est belle, photographer Alexi Lubomirski has perfectly captured Julia Roberts’ smile, radiating happiness against an elegant backdrop of precious water and the Eiffel Tower.

Genevieve Herr created Julia Roberts’ stunning make-up look with Hypnôse Drama 01 Black, Teint Idole Ultra Long Wear Foundation and Lip Liner 202 Nuit & Jour.

How will you ignite your spark with La Vie Est Belle L’Éclat
How will you ignite your spark with La Vie Est Belle L’Éclat; photo: lancome-usa.com