The ideal shopping experience: can technology deliver?
Virtual-reality shops, magic dressing room mirrors, 3D printing … the choice for consumers is huge, but can technology alone create a retail Utopia?
Guy Cheston
What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?