Kate Moss and Emily Ratajkowski star in Gucci’s most hypnotic campaign yet. Discover why the ‘Borsetto’ is the new icon of 2026 and how Gucci is outmaneuvering its luxury rivals. In the high-stakes world of luxury, an accessory rarely graduates from a mere object to a complete state of mind. Yet, Gucci’s latest campaign—a visual … Read more
Thick frames are out, and the classic pilots’ specs – designed for aviation and then sold as sporting equipment – are back, thanks to the vogue for the 70s look
James Franco, L.A.’s Chateau Marmont and spring’s Techno Color sunglasses. Italian fashion house Gucci turns the spotlight on its new Techno Color Sunglasses Collection with a film directed by and starring James Franco, the ambassador of the luxury Italian label since 2009. Last year, France produced “The Director,” a documentary about Gucci creative director Frida … Read more
What happens when James Franco takes off in a red convertible wearing our new Bamboo aviators? Nothing short of summer magic. American actor and director James Franco is the star of the new Gucci Bamboo Eyewer Campaign, the creation of fashion photographers Mert Alas and Marcus Piggott. The Italian luxury house unveiled footage of the … Read more