Erdem H&M

Erdem x H&M: the ballgown is taking over the high street

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The latest designer collaboration from H&M is with Erdem, the Canadian Turkish designer known for his work with textiles, prints and ultra-feminine gowns. Expect faux-fur coats, jacquard dresses and florals for men. But is the high street ready for a £150 ballgown?

London fashion week: Erdem’s collection has wow factor in spades

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Having the mass consumer in his sights with H&M has not prompted a dumbing down from the London-based designer