Digital Luxury

Speaking about luxury with Creezy Courtoy – historian, consultant and expert in luxury

by

Journalist, historian, perfume expert, anthropologist, expert at European Commission, Perfume Foundation Chairman, Creezy Courtoy is specialised in luxury products communication and is the owner of CREEZY!The Agency. Creezy Courtoy founded The Perfume Foundation in 1995, those first objective was to promote the industry in organizing events for the industry. In 1998, after realising the increasing … Read more

Chanel app to tap into consumers’ playful sides

by

Chanel is boosting its digital presence with a brand history microsite, a photo booth Facebook application and a game to engage a wide breadth of consumers. The first part of Chanel’s digital marketing is its Culture Chanel Web site found at http://www.culture-chanel.com, which is run in conjunction with its physical museum in Beijing.  Culture Chanel … Read more

L2 DIGITAL IQ INDEX : European Niche Fashion

by

L2’s inaugural study of European fashion brands reveals that the digital competence of the continent’s niche fashion brands lags that of their larger, more established global fashion peers. The ranking measures the digital aptitude of 46 European niche fashion brands with annual turnover between €25 million and €250 million. Brands were measured on 350 data … Read more

Digital Luxury Forum 2011

by

On December 8, 2011 Bucharest will be the host of the first edition of Digital Luxury Forum – the first business event in Romania that will explore the relationship between the players on the domestic luxury market and digital media (online, TV, mobile networks). The event is organized by www.deLUXE-lifestyle.ro   / 2luxury2.com in partnership with … Read more