Instagram is Beauty’s hottest social platform, with 79 percent of brands in the L2’s Index now present, up from just 29 percent in 2012, according to the fifth-annual L2’s Digital IQ Index: Beauty Report, which analyzes and benchmarks the digital performance of 85 global Beauty brands across Site, Digital Marketing, Social Media, and Mobile over … Read more
Chao Tai Fook Tops L2’s Digital IQ Index: China – Watches & Jewelry Supplement; Cartier, Swarovski Round Out Top 3 With 70 percent of Chinese luxury consumers beginning their purchase online, digital is the tip pf the purchase spear in China. However, many Watch & Jewelry brands have adapted their marketing efforts to the needs … Read more
W Hotels Tops 2013 L2 Digital IQ Index: Hotels; Intercontinental and Westin Tie for 2nd L2 Index measures digital aptitude of 57 hotel brands. W Hotels, InterContinental and Westin hotels earned the top spots in third-annual Digital IQ Index: Hotels study issued by L2, a think tank for digital innovation. L2 evaluated 57 prestige … Read more
The Digital IQ Index: China While Mainland China’s organic luxury sales growth softened to single digits, Chinese tourist spend abroad increased 58 percent in Q3 2012, suggesting consumer demand remains robust, according to the latest “Digital IQ Index: China” research released by L2 think tank. The Digital IQ Index: China ranks the digital competence of … Read more
Specialty Retail 2012: Mobile and Amazon are reshaping retail. M-commerce is the fastest growing channel in the history of commerce Digital IQ Index: Specialty Retail 2012: E-commerce is now M-commerce L2, a think tank for digital innovation, released its third annual Digital IQ Index: Specialty Retail. The report benchmarks the digital competence of 76 global … Read more
The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more