Curators may be sceptical but branding is vital for museums
The Tate and British Museum are among institutions that have adopted brand thinking – taken seriously, it can help our scholarship reach more people
Culture
Will Young: Why I love Magritte
‘Magritte was smart on the outside, rebellious on the inside – and that’s kind of like me’
British Library to unveil £33m newspaper reading room
State-of-the-art facility will store more than three centuries of newspapers and magazines dating back to the English civil war
Mario Testino returns home to focus on the beauty of Peru
The man made famous for his portraits of supermodels discusses why he has been drawn back to his hometown Lima
Joséphine’s letters to trusted Napoleon general to go on sale in Paris
Expert describes four unpublished letters to chief of staff Alexandre Berthier as ‘wonderful, intimate and revealing’
Alexander McQueen’s Savage Beauty show to come to London
Fashion designer’s retrospective, the eighth most visited exhibition in Metropolitan Museum’s 142-year history, to be at V&A in 2015