The Future of Customers and Consumers predictions for 2022 from International Data Corporation (IDC) show that technology will be the cornerstone of brands that try to reestablish relationships with customers and consumers in a new version of the physical and digital world. Organizations that focus on resiliency in systems, processes, and business models that influence … Read more
The time to reimagine digital commerce is now: Consumers are ready for a revamped online shopping experience. Report. The recent impact of COVID-19 has drastically shifted consumer behavior, with shoppers now embracing new immersive technologies related to online shopping. Consumers want to shop online without sacrificing purchasing confidence. The new wave of digital … Read more
Euromonitor International has recently published the Top 10 Consumer Trends for 2012, an interesting reading about 2012 consumers. Consumer identity is expressed in more complex ways than through consumption alone. Today, identity also encompasses weight, online status, green thrift, and attitudes to reality culture – even in emerging markets, where the joys of spending are still … Read more