With this alliance, Tag Heuer and Porsche finally come together officially after decades of close encounters. Porsche and the Swiss luxury watch manufacturer Tag Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and … Read more
TAG Heuer launches E-commerce site TAG Heuer luxury watch manufacturer (a brand owned by French luxury goods conglomerate LVMH Moët Hennessy • Louis Vuitton), announced the launch of the first E-commerce site. Paying homage to the brand’s eight avant-garde retail boutiques in the U.S., the new online boutique will mimic TAG Heuer‘s “lifestyle lounge.” According … Read more
TAG Heuer pays tribute to its chairman with watch elements borrowed from Formula One and aeronautics. A half century after its sensational debut in the world of motor racing, the emblematic Carrera—the first sports chronograph designed specially for professional drivers and aficionados of powerful sensations—is being showcased in a retrospective exhibition in Geneva. TAG Heuer … Read more