The ultra-premium tequila segment continues to experience unprecedented growth. According to IWSR 2022 data, tequila category growth and premiumization is on the rise, with super-premium and ultra-premium offerings projected to represent 54% of tequila value share by 2026. Mayenda Is A New Luxury Sipping Tequila Was Crafted to Summon the Lost Flavors of Agave Featuring … Read more
Moët Hennessy and Campari Group form of a 50/50 joint venture and intend to build a premium pan-European e-commerce player. Moët Hennessy and Campari Group announced the formation of a 50/50 joint venture (JV) with the purpose of investing in Wines & Spirits e-commerce companies and build a European e-commerce pure player in this growing … Read more
Consumers are drinking less, but they’re drinking more prestigious spirits. Campari Group Launches the RARE Division: Building a New Blueprint for the Super-Premium and Above Spirits Route-To-Market. In concert with Campari Group‘s goal to establish world-class Spirits Brands, the world’s sixth leading spirits company announces the launch of the Rare division. Operating from New … Read more
Campari Group has reached an agreement to sell Villa ‘Les Cèdres’. Italy’s Campari Group has reached a preliminary agreement for the sale of the real estate property ‘Villa Les Cèdres’, located in Saint-Jean Cap-Ferrat, France. The luxury villa had entered Campari Group’s portfolio within the context of the Grand Marnier acquisition in 2016 … Read more
The Luxury Lifestyle Awards announces Asia 2015 Gala Ceremony to take place on the 25th of February 2016. The most anticipated event in the world of luxury will welcome its prominent guests of leading luxury companies and brands, key media representatives and celebrities from 10 countries of Asia region at fabulous Fairmont Singapore. The Awards … Read more