beauty

From next-gen supplements to nature-inspired scents: Top hottest tickets in beauty right now

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Looking for some spring-ready beauty inspiration? Selfridges beauty experts have picked some of the most exciting new discoveries to hit luxury department store’s Beauty Halls this month. The MAJOR launch at Selfridges Beauty: Pat McGrath Labs x Bridgerton Pat McGrath Labs has partnered with Netlfix and Shondaland to bring you (an exclusive-to-Selfridges) collection, from luminescent … Read more

Global prestige brand launches AI Makeup Advisor. How it Works

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Global prestige brand Shiseido announced its AI Makeup Advisor experience in collaboration with Revieve, a personalized digital brand experience company working with global brands, retailers, and digital services providers in the beauty, skin, health, and wellness categories. The AI Makeup Advisor is supporting beauty fans in discovering a makeup routine that is unique to each … Read more

A collective of makeup artists developed new undetectable foundation

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HD SKIN, the undetectable foundation by Make Up For Ever

HD Skin by @Make Up For Ever

The foundations are now even more undetectable and inclusive.
What if we’d finally found the ideal foundation? Iconic since 2008, the Ultra HD Foundation reinvents itself and pushes once again the boundaries to reach perfection with HD Skin, the new undetectable stay-true foundation that syncs with the skin. Its new micro-skin system corrects imperfections and blurs the complexion with high precision. Waterproof, sweat proof and smudge-proof, it offers 24-hour skin-perfection and not only that…

Even more undetectable and inclusive

True-to-skin, its ultra-light texture fits every type of complexion and its micro-meshed structure makes it fully flexible. The conclusion is clear: no crackles, no dry patches. It follows the skin’s movements all day long without migrating whilst offering a semi-mat yet luminous finish for all skin types. The 40 all-inclusive pro shade range, co-created with our worldwide pros, invites you to unleash your own personal edge and singularity and to celebrate beauty in its diversity.

You want to find your perfect shade? Don’t wait any longer! Make Up For Ever created the Shade Finder, an online tool that allows you to find your ideal shade with just one selfie.

The foundation for a sustainable beauty

HD SKIN is in line with our #COMMITTEDFOREVER actions for a more sustainable and responsible beauty. Its formula has been manufactured without any ingredients of animal origin. This new generation foundation is 100% made in France and offers an eco-conceived and recyclable packaging from bottle to cap.

HD Skin by @Make Up For Ever

How to rejuvenate the haircolor experience through technology

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Over 100 years ago, L’Oréal’s founder, Eugène Schueller, invented the world’s first safe, synthetic haircolor formulation—and with it, an industry that, by 2023, is estimated to be worth $1.6 billion. Now, more than a century later, we are reinventing the haircolor experience through technology. Colorsonic and Coloright Are Reinventing Haircolor With Beauty Tech. Timed to CES 2022, … Read more

Soul-hitting scents: To really stand out from the crowd, fragrances need to do more than just smell good

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Today’s fragrances must tell a story, reflect our individuality, and stir emotions – be it empowerment, comfort or sensuality. To explore the relationship between emotion and fragrance, and understand what goes into creating the most captivating, soul-hitting scents of today, Selfridges’ beauty experts spoke to some of the greatest names in fragrance about their most … Read more

Actress Tessa Thompson recruited by the Armani Beauty

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Armani Beauty announced American actress Tessa Thompson as the newest face. Thompson will feature in both the campaigns for the iconic ARMANI BEAUTY LUMINOUS SILK FOUNDATION and the new LIP POWER, shot by Swedish photographer Mikael Jansson. ARMANI LUMINOUS SILK FOUNDATION is known to be the first expression of Armani’s philosophy of perfecting the complexion … Read more