Balmain Net-A-Porter

Balmain 2.0 to deliver a compelling brand experience to the growing Balmain Army

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After being named Balmain CEO in April 2017, one of the first things Massimo Piombini focused on was an acceleration of the luxury fashion house’s digital capabilities to offer an enhanced customer experience. The result of these efforts is a new Balmain digital house. The second-generation Balmain.com aims to deliver a compelling brand and shopping … Read more

Holiday Elegance: Balmain x Net-A-Porter 2018 capsule is reminiscent of the glamour of Cannes and St Tropez

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With a palette of Breton stripes and crisp naval blazers in white crepe with gold details, Balmain x Net-A-Porter exclusive collection references signature French resort styling. Building upon traditional Balmain silhouettes and Olivier Rousteing’s strongly modern DNA, this exclusive high summer capsule collection designed for net-a-porter is designed with summer in mind, offering the perfect getaway wardrobe. … Read more