The inspiration phase of the decision to purchase is becoming increasingly important for luxury consumers. Burberry is continuously experimenting with digital innovation such as AR to create a more exciting experience and enhance personalised luxury commerce. Burberry has launched a new Augmented Reality (AR) shopping tool through Google Search technology. The AR tool … Read more
A one-of-a-kind place to bond with your family and friends, the game rooms can be anything you want them to be. The recreational space shows off all the arcade-style amenities one could dream of. Game rooms are experiencing a renaissance and are tastefully incorporated into a high-end home’s décor and customized for the luxury … Read more
Research has shown that an AR experience allows consumers to form more accurate expectations, therefore increasing confidence in purchasing decisions and shortening the sales cycle. A new mobile augmented reality (AR) app will bring a home’s virtual staging images from 2-D perception into augmented reality. Curate by Sotheby’s International Realty, powered by roOomy, intends to … Read more
Rapid technological change can be hard for small businesses to track. We speak to the experts about the trends shaping the future
Mixed-reality system will place user’s hands, arms and real-world objects into a virtual world without the need for a series of external sensors
The Smart Eyewear category is expanding with state-of-the-art systems in a consumer-friendly form unveiled at 2015 International CES in the Augmented Reality Pavilion in the Sands Hallway. Head worn computing and augmented reality (AR) in a form more readily adoptable by the everyday consumer came closer as Osterhout Design Group (ODG) unveiled a consumer-oriented version … Read more