Swarovski crystals to play a supporting role on the Oscars stage

100,000 Swarovski crystals will be part of the spectacular set at The Oscars 2013 – 85th Academy Awards, the sixth time Swarovski crystals have been a key ingredient in The Oscars stage design. This year, Tony Award-winning Production Designer Derek McLane has incorporated over 1,500 pounds of Swarovski crystal into the stage and auditorium design. … Read more

Exclusive wine of the Oscars

The landmark Napa winery, Sterling Vineyards was once again selected to participate by the Academy of Motion Picture Arts & Sciences, as the Exclusive Wine of The Oscars. “It’s amazing to have our wines poured at the most glamorous event in the world!” said winemaker Alison Crary. “I see similarities between winemaking and moviemaking. Napa … Read more

Higher level of social media engagement to win greater advertising revenues for Oscar

The Internet-tracking firm Bluefin Labs counted 3.4 million Oscar-related comments on Facebook and Twitter, up from 966,00 for the 2011 Academy Awards telecast. Those numbers are likely to be significant for Oscar producers, who could point to viewers’ higher level of social media engagement to win greater advertising revenues for next year’s show, says Reuters. … Read more