Lancôme Teams Up with v to Launch Virtual UK Pop-Up Store. With multiple global launches so far in 2021 and more planned, Lancôme is succeeding in connecting with younger consumers through the use of interactive technologies. New premium virtual experiences engage high-end customers and help luxury brands reach entirely new consumer segments. With Lancôme … Read more
At 2023 Viva Technology show, LVMH announced a partnership with Epic Games, creator of Fortnite and Unreal Engine, to transform the luxury Group’s creative pipeline and bring customers new types of immersive products discovery experiences. This strategic partnership will empower LVMH and its Maisons to further utilize Epic’s powerful 3D creation tools to offer experiences … Read more
Laura Mercier launched debut metaverse virtual store, World of Beauty. Laura Mercier, the French and American cosmetics and skin care line that was founded in 1996 by celebrity makeup artist Laura Mercier, Enters Metaverse with First Virtual “World of Beauty,” Partnering with Leading Experiential E-Commerce Creator, Obsess Laura Mercier is stepping into the Metaverse. Founded … Read more
BVLGARI unveils “BVLGARI World”, a virtual world launched in collaboration with ZEPETO Italian luxury brand BVLGARI has an exclusive virtual world on ZEPETO, Asia’s biggest metaverse platform. This new virtual universe includes a pop-up store “BVLGARI SUNSET IN JEJU” and provides visitors with online and offline experiences. BVLGARI unveils “BVLGARI World”, a virtual world launched … Read more
Building on the launch of BEYOND: The Future of Luxury Retail, a start-up incubation program, the co-hosts The Dubai Future Foundation and Richemont Middle East, India & Africa announced the six start-ups that will move to the prototyping phase. Selected from over 250 applications from the brightest minds around the world, the six finalists will … Read more
Priceless Experiences: The highest-rated chess player of all time named Mastercard global brand ambassador. Chess has grown and evolved significantly over the last 18 months. Online chess tournaments have also brought the popularity of chess to new heights. More than 27 million hours of the Meltwater Champions Chess Tour have been watched so … Read more