Media content on the move: life must be lived like play B&O Play Beolit 12 Airplay delivers playfulness to a new customer demographic Bang & Olufsen, the global provider of luxury, integrated audio-video solutions and services, launched a new brand, B&O PLAY focused on audio-video products that combine convenience with high-quality, contemporary design for the … Read more
What about your mobile competence? L2 Prestige 100: Mobile IQ: study Sephora, Nordstrom, Macy’s, NET-A-PORTER and Bloomingdale’ssecure the top spots in the inaugural L2 Prestige 100: Mobile IQ report that measures the mobile competence of 100 brands. The Mobile IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated … Read more
Spa trends for 2012: report 2012 will see an increase of historic wellness, quick fix treatments and branded spa experiences, says The Spa Association’s (SPAA) predictions. A large demographic of spa-going population is rapidly aging and requiring services that truly cater to very specific needs. While “Baby Boomers” are a demographic group they aren’t alike … Read more
100 Things to Watch in 2012: JWT’s LIST JWT, the world’s best-known marketing communications brand, released its list of 100 Things to Watch in 2012. “Many of the items on our list reflect broader economic, environmental, technological and social developments we’ve been tracking, while others have potential to ladder up to bigger trends,” says Ann … Read more
Jean-Claude Biver, chief executive officer of Hublot, the Swiss watch brand owned by LVMH Moet Hennessy Louis Vuitton, announched that the luxury brand will launch a scratch-resistant gold alloy for use in the watches. The 18-carat alloy of gold and a ceramic, dubbed Magic Gold, is more than twice as hard as standard gold and … Read more
Brazilian production house Rebobine video looks over Qatar’s past and present, painting a hopeful of where the country is headed. Rebobine produces not only video information, but creative digital content that will arrouse interest and become a clever and subtle communication channel. [adsenseyu1]