The world’s most prestigious winter polo tournament celebrates its 30th anniversary. Against a breathtaking alpine backdrop 1,800 metres above sea level, BMW, Cartier, Ralph Lauren and Deutsche Bank polo teams compete at the anniversary 30th edition of the St. Moritz Polo World Cup on Snow, the most prestigious and highest-level global polo tournament. The … Read more
“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more
The Golden Age of Sports has been described as that period of time from the 1920’s into the 1930’s when sports and sports heroes reigned supreme. The public followed their teams and individuals religiously, provided with details through newspapers and the then new technology of radio broadcasts. Coming after a devastating World War I, people … Read more
Sports used to be a healthy diversion for us. The amateur status was held in high esteem based on the ethos sana in corpore sano, meaning “a sound mind in a sound body.” In sports, professionalism was frowned upon. Somewhere along the line all that changed. Sports became big business. In 1968 the major tennis … Read more
We finally come to the fifth and last installment in this series entitled “Polo & Fashion.” Just as team jerseys from other sports such as basketball, football and hockey have become popular items for everyday wear, so has the polo jersey become more visable outside of the sport of polo in the past decade. Websites … Read more
The polo shirt has become a standard item in almost everyone’s wardrobe, among both men and women. It is almost as ubiquitous as the t-shirt. Used today not only for sports and casual wear, some people combine polo shirts with blazers or sports coats to present their own, special touch. Given its name, what could … Read more