Every quarter, the internet quietly votes on which fashion houses it’s obsessed with, and every quarter, Lyst tallies the results into a ranking that half the industry pretends not to check obsessively. The Q2-26 Lyst Index has landed, and this time the story isn’t really about a coup at the top. It’s about heatwaves, jelly … Read more
There’s a version of brand strategy that makes complete sense on a spreadsheet and absolutely zero sense at a dinner party. Porsche teaming up with Disney and Pixar to build three custom 911s inspired by Woody, Buzz Lightyear, and Jessie from Toy Story is, emphatically, that version. And yet — somehow — it works. The … Read more
At Paris Fashion Week 2026, Louis Vuitton debuted a vest made from plant-based fur crafted from hemp, flax, and nettle — compostable, cruelty-free, and one of the most quietly disruptive moments in recent fashion history. It happened at the Cour Carrée of the Louvre. One of the most storied courtyards in the world, transformed into … Read more
From a humbled LVMH to a $437,000 Patek Philippe that tracks sunrises, from Kering’s strategic reboot to billionaires booking biohacking clinics in the Alps — the luxury world in April 2026 is not slowing down. It is reorganizing. And the thread connecting everything is more coherent than it first appears. There are weeks in the … Read more
The Fragrance Foundation gathered the American fragrance industry at Cipriani 42 in New York to announce its 2026 finalists and early winners — and if you know how to read a room, the results are a masterclass in where luxury perfumery is quietly, decisively heading. There is something almost ritualistic about the Fragrance Foundation Awards. … Read more
Hermès Opens Its 25th Leather Workshop in France — And It’s a Quiet Revolution Hidden in Plain Sight The luxury giant just inaugurated a new atelier in Loupes, Gironde, creating 260 artisan jobs, planting a timber-framed building in a forest, and — perhaps more quietly — sending a message to every other luxury house on … Read more