Zegna, the Italian luxury menswear house known for its exceptional fabrics and understated tailoring, has just launched its first major fragrance collection in years — and it is not what you might expect from a high-end menswear house. Memorie is a set of six eaux de parfum, each one built around a specific moment, place, … Read more
The first quarter of 2026 has delivered enough to fill a very well-stocked cellar. Let us open it together. The industry that never sleeps is having a very loud, very interesting year. From a white spirit distilled from French grapes positioning itself as the voice of a generation, to the world’s most famous Scotch quietly … Read more
The first quarter of 2026 has brought a genuine inflection point to Champagne. As the industry navigates sustained financial headwinds, two distinct pillars are shaping the conversation: Regenerative Integrity and cautious Market Stabilization. While the major LVMH houses managed a significant labor dispute, the secondary market is showing its first real green shoots after a … Read more
Faraday Future, better known (and often side‑eyed) for its long‑promised luxury EVs, has just tried a hard rebrand in Las Vegas: from troubled car startup to embodied‑AI robotics player. At the NADA auto dealers show, the company launched three robots—two humanoids and one robot dog—plus a whole “EAI Robotics” ecosystem and opened paid preorders, claiming … Read more
If you’re wandering through Paris’ historic Le Marais district this March and see a crowd of global influencers wearing traditional Korean Hanboks and drinking green tea, don’t be alarmed. You haven’t stepped through a wormhole; you’ve just found W. LUNABELLA. The visionary K-Beauty brand is opening its first European flagship—a “Total Beauty Solution Hub”—right in … Read more
If you thought Emily Cooper was finished with dramatic love triangles and questionable berets, think again. For Season 5 of Emily in Paris (which hit Netflix in December 2025), our favorite marketing maven has traded her buttery croissants for creamy carbonara. To celebrate her move to Italy, Fendi has launched a capsule collection that is, … Read more