Twenty years of the Beckhams: how they ushered in our era of personal branding

David and Victoria Beckham were married in 1999, and since then have used their names to sell everything from pants to whisky. Now, in our Instagram age, their influence is everywhere

One iconic shirt, 12 bottles recycled: The Earth Polo

  The Earth Polo is Designed with Mother Nature in mind. Polo Ralph Lauren is introducing the first-ever Polo shirt crafted from recycled plastic bottles—about 12 per shirt. Part of the American fashion brand‘s commitment to prevent 170 million bottles from reaching the world’s landfills and oceans by 2025. The Earth Polo shirt’s innovative fabric … Read more

Guerlain introduces customized virtual try-on tool

  Guerlain fans are now able to try-on tens of makeup products in just a couple of minutes. French perfume, cosmetics and skincare house Guerlain is reinventing the digital beauty world and staying ahead of fast-moving beauty trends with a customized virtual try-on tool designed in partnership with technology company Voir. Voir’s technology now allows … Read more

The $500m Shed: inside New York’s quilted handbag on wheels

This puffed-up cultural citadel was meant to be an endlessly evolving, telescopic arts complex. But the glistening billionaires’ playground rising up beside it had other plans

The True Cost of Installing A Home Elevator

    A home elevator can provide plenty of accessibility and convenience, while still being able to maximize your living space, but there are multiple decisions to make once you’re committed. Between deciding on a company to install, choosing the type that meets your needs, all while trying to stay within a budget, it can … Read more

‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’

Calamities such as Fyre Festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have a new plan: keeping it real. By Sophie Elmhirst