First Louis Vuitton boutique opened in Kazakhstan

Louis Vuitton continues its pioneering spirit. Kazakhstan, a country that has recently seen a new generation of luxury customers coming from the mineral and energy sectors, has its first Louis Vuitton fagship store opened on October 11th in Almaty’s famed Esentai Mall. The clients of the new Louis Vuitton boutique will have access to the … Read more

The new Burberry World Live Flagship to blur the boundaries between online and offline shopping

Christopher Bailey announced Burberry 121 Regent Street, London, the new Burberry World Live Flagship Futuristic on-screen technology, bespoke digital signage on all floors and clever radio-frequency identification (RFID) were announced by Christopher Bailey at the new Burberry World Live Flagship on 121 Regent Street, London opened in time for London Fashion Week. The store of … Read more

Porsche Meets Pixar: What Happens When a Sports Car Brand Starts Playing With Toys

There’s a version of brand strategy that makes complete sense on a spreadsheet and absolutely zero sense at a dinner party. Porsche teaming up with Disney and Pixar to build three custom 911s inspired by Woody, Buzz Lightyear, and Jessie from Toy Story is, emphatically, that version. And yet — somehow — it works. The … Read more

Christopher Kane Is The New Keeper of the Keys Unlocking a New Mulberry

The Great British Comeback Starts Here. Mulberry is back — and this time, it means business. With a chart-topping festive quarter, wholesale orders surging, and a bombshell creative appointment that has all of London talking, this storied Somerset house is rewriting its second act with extraordinary confidence. Kane & Able: How Christopher Kane Is Handing … Read more

The Pattern That Nearly Buried Burberry

How the world’s most recognizable check went from royal lining to fashion emergency — and lived to tell the tale. The secret hiding in the lining Picture this: it’s 1920s Britain. The Burberry check — that unmistakable beige, black, red, and white tartan — exists only as a hidden whisper inside coat linings. A quiet … Read more

How Zegna turned its founder’s intimate world into bottles of liquid memory

Zegna, the Italian luxury menswear house known for its exceptional fabrics and understated tailoring, has just launched its first major fragrance collection in years — and it is not what you might expect from a high-end menswear house. Memorie is a set of six eaux de parfum, each one built around a specific moment, place, … Read more