IWC’s Flagship Boutique in New York City Opened With a Knockout Watch Launch Swiss luxury watch manufacturer IWC Schaffhausen celebrated the opening of its first US Flagship Boutique in New York City – the largest of its kind worldwide. IWC marked this new milestone with the launch of the Big Pilot’s Watch Edition Muhammad Ali … Read more
AMG Performance Center in Beijing as first “stand alone” store: AMG shows its colours in the Middle Kingdom. With the inauguration of the Beijing Sanlitun AMG Performance Center, Mercedes-AMG is breaking new ground. For the first time, the new showroom represents, exclusively, the AMG brand world; this makes it unique anywhere in the world. … Read more
“The sustainable development is becoming a key issue for all luxury brands respecting consumers’s demand” – . An 2LUXURY2’s interview taken during 1.618 Sustainable Luxury Paris with Bertrand Catteau – CEO Catinvest The first energy-positive outlet The design features outdoor walkways protected from the elements by stunning glass canopies, so no energy is consumed for … Read more
Bottega Veneta latest label to offer personalized small leather goods Under the famous motto “When your initials are enough”, Bottega Veneta fashion house enters into the realm of personalization and joins names such as Goyard, Prada, Louis Vuitton and Burberry Bespoke. Bottega Veneta introduced “Initials” on its woven pattern – a bespoke service allowing shoppers to adorn … Read more
Audi made an important step towards future electric mobility in China. Audi presented its first luxury-class e-tron concept car – a technology study known as the Audi A6 L e-tron concept at Auto China 2012 in Beijing, showing what a locally produced New Energy Vehicle from Audi might look like. The plug-in hybrid has a powerful … Read more
The BMW PGA Championship at Wentworth and German’s BMW International Open are the two European Tour events sponsored by BMW. The automotive brand is adding one more title sponsor. BMW is the patron of the newly sanctioned golf tournament in China. The first BMW Masters will be held at Shanghai’s Lake Malaren Golf Club from … Read more