James Franco Seeing in Techno Color

James Franco, L.A.’s Chateau Marmont and spring’s Techno Color sunglasses. Italian fashion house Gucci turns the spotlight on its new Techno Color Sunglasses Collection with a film directed by and starring James Franco, the ambassador of the luxury Italian label since 2009. Last year, France produced “The Director,” a documentary about Gucci creative director Frida … Read more

Archery, rowing, grass hockey and Basque pelota: Reinvented Sports by Loewe

LoeweSport Masculine Fragrances Collection. A Gentleman’s sport for the 21st century. A big percent of the future is made by reinventing the past. Spanish luxury house Loewe has taken a nostalgic look into the future with the unveiling of the new sports eaux de toilette Collection, reimagined by Loewe in-house nose Emilio Vameros. Archery, rowing, … Read more

Artistic Perfumery is back in Milan at the sixth edition of Esxence- Stay Tuned.

Workshops, lectures and meetings to travel through the history of perfume at Esxence – The Scent of Excellence – March 20th – 23rd, 2014.   The world of artistic perfumes intrigues and fascinates both enthusiasts and perfumers. Between 20th-2rd3 March, the protagonists of artistic perfumery will be back in Milan for “Esxence – The Scent … Read more

EU sniffs out ingredients blamed for skin allergies. Organic cosmetic newcomers will be worst affected

EU sniffs out ingredients blamed for skin allergies in up to 15 million people. EU Commission launches consultation on fragrance allergens.   It is estimated that between 1-3% of the population in Europe has a skin allergy to fragrances, according to EU’s Scientific Committee on Consumer Safety (SCCS). The most frequent symptoms include irritation, swelling … Read more

Intensive anti-ageing treatment: Clarins’ Double Serum

In the endless search of prolonging the youth of our skin, we can call the double weapon. Already hailed as a wonder product around the globe, French luxury cosmetics company Clarins launched a new 50ml version of its intensive anti-ageing treatment, Double Serum. Two separate vials in one bottle allow water and oil-soluble ingredients to … Read more

Gucci Flora 1966 – the scent of beauty itself

Exclusive Fragrance: Gucci Flora 1966. Italian beauty&fashion house Gucci will welcome the spring with an exclusive new floral chypre from the family of Flora fragrances, blending elegance with sensual charisma. The perfume conveys a “certain freshness”, a spice, an intangible something that it is impossible to pin down: the scent of beauty itself. Available exclusively … Read more