Proenza Schouler to create first fine fragrances bearing its brand name

Jack McCollough and Lazaro Hernandez translating  Proenza Schouler’s visual aesthetic into the subtle emotional world of scent. Fashion label Proenza Schouler, considered to be one of the most exciting American fashion brands of today, announced a long-term licensing agreement with L’Oréal beauty giant. Under this new collaboration the American fashion brand launching its first perfume with … Read more

Harrods planting a Fragrance Garden @ Chelsea Flower Show

Harrods’ first ever concept garden. For the first time in the history of Harrods, the luxury department store teamed up with award-winning garden designer Sheena Seeks to create ‘The Fragrance Garden’ – a celebration of perfume through the medium of flowers. Harrods’ first ever concept garden is to be exhibited at the Royal Horticultural Society … Read more

Turn over to release fragrance

Diptyque Fleur D’Oranger Hourglass Diffuser.  “An hour is not merely an hour, it is a vase full of scents and sounds and projects and climates.” Marcel Proust. The hourglass diffuser is a time capsule captured in perfume form. Fleur d’Oranger by Diptyque, the Paris based Maison that produces high-end scented candles, perfumes, face and body … Read more

Marrying the world of fragrance and flavour in a drinkable form of L’Atelier de Givenchy

Oud Flamboyant, Bois Martial, Ambre Tigre or Cuir Blanc are no longer famous perfumes from L’Atelier de Givenchy permanent haute parfumerie collection, but were transformed into a drinkable form. London’s Hotel Cafe Royal pairs cocktails with perfumes in the upcoming collaboration with Givenchy Fragrances & Beauty in an exclusive cocktail collection in the hotel’s Green … Read more

Hermès enters home fragrance domain with Celine Ellena scents and Guillaume Bardet’s objets d’art

Hermès’ first entrée into home fragrance domain. Hermès Le Parfum de la Maison. Reverie Collection by Celine Ellena. Hermès Home collectionis now paired with Hermès’ debut collection of scents designed for the home by nose Celine Ellena (she previously produced fragrances for L’Artisan Perfumeur and The Different Company), the daughter of celebrated House Perfumer Jean … Read more

A new fragrance haven opened for perfume fans. An immersive fragrance experience without parallel

The Salon de Parfums at Harrods – myriad sensational scents that will take you seamlessly into party season. The London luxury department store Harrods has opened a new fragrance haven for fine and niche fragrances featuring some bespoke offering for perfume aficionados. “A growing appreciation for fine fragrance and a greater interest in individuality inspired … Read more