Sport segment rules: First men’s sports fragrance from Dolce & Gabbana

Dolce & Gabbana go Olympic for debut sports scent Dolce & Gabbana enters into the arena of sports fragrance following other major fashion houses such as Burberry, Chanel and Dior, certifying that the sport segment as the fastest-growing category in the male fragrance industry. One Sport, first Dolce & Gabbana men’s sports fragrance, which goes … Read more

A new fragrance for Louis Vuitton Luxury Giant

Louis Vuitton Announces the Arrival of a New Fragrance Louis Vuitton announced a brand new fragrance project. In the 20s and 30s existed 3 Louis Vuitton fragrances, all of which were soon discontinued. Luxury giant Louis Vuitton had hired third generation perfumer Jacques Cavallier-Belletrud, that is likely to journey the world on search of rare … Read more

Highly anticipated Princess V57 and V39 to debut at 2012 London Boat Show

Princess Yachs is set for another landmark London Boat Show in January. The Plymouth boat builder that epitomises the best of British manufacture, will launch both the smallest vessel it has produced for over a decade and the largest the luxury brand has ever built. The highly anticipated Princess V39 receives her world premier and … Read more

Designer baby trend: Fendi’s infant accessories

Infant Collection by Fendi Fendi accessories for babies Baby collections and accessories for juniors made by designers are on the rise. Baby Dior, Vera Wang, Versace, Roger Vivier, Oscar de la Renta, Chloé and Stella McCartney supplement the wardrobe of celebrity children such as Beckham clan or little Suri Cruise. At the second collection for … Read more

The future of Luxury changed by digital media

Luxury cannot be branded anymore if there is not a human being  mind alive to represent it. Digital media is definitively changing the world of luxury. Only talking brands will survive not brands. Brands need souls to communicate via digital media. In 10 years bloggers will be more famous in collective mind than Chanel, Dior … Read more

A true dream team: Marni, H&M and Sofia Coppola

Marni for H&M ad directed by an Oscar nominated director Although it will launch on March 8, 2012, Marni for H&M campaign stirs waves of interest, especially after the announcement of involving the Oscar nominated Sofia Coppola, whose film credits include Lost in Translation, Somewhere, and Miss Dior Chérie commercial starring Maryna Linchuk. The print … Read more