Speaking about luxury with Ariane De Siron – Advertising & Fashion Creative Producer

Ariane De Siron is a European based Advertising & fashion Creative Producer (ie. Production management of TV ads & music videos, photography, 3D animation, radio spots, illustrations), working with various agencies. She has a profound experience in the production of audio & visual material for advertising campaigns for global brands. First as Photographers’agent & Producer, … Read more

Stefano Pilati was quitting YSL but fashion house did not name his successor

Designer Stefano Pilati will present his last collection for Yves Saint Laurent fashion house on March 5. Yves Saint-Laurent confirmed that Italian designer was quitting but did not name his successor. “The house will disclose the name of the new creative director in the coming weeks,” a company statement said. Designer Hedi Slimane, who had … Read more

Jil Sander: I am very happy and excited to be back

Jil Sander, a prolific German designer known for her innovative looks in the 70s, is returning to the label she created 40 years ago, fuelling industry speculation about the possibility that outgoing creative director Raf Simons could wind up at Dior. Japanese fashion conglomerate Onward Holdings, who owns Jil Sander fashion brand since 2008, said … Read more

Most Valuable Luxury Brands in 2012

World’s Top 100 Most Valuable Luxury Brands World Luxury Association’s official report on 2012 shows that China has become the world’s largest consumer of luxury goods. The report predicts: With the phenomenon of RMB appreciation and depreciation of the Euro and the number of Chinese traveling to Europe in 2012, total consumption of luxury goods … Read more

Moutai – the first luxury chinese brand to enter in top 5 international luxury brands

Chinese baijiu brand Moutai is now World’s Fourth Most Valuable Luxury Brand worth US$12 billion after Louis Vuitton, Hermes and BMW, but ahead of Mercedes-Benz and Chanel. (Hurun Best of the Best Awards, Beijing, 11 January 2012) The Hurun Research Institute today released the Top Ten Gifts for the Chinese Luxury Consumer 2012, a ranking … Read more