China continues to dominate the luxury scene, says Bain & Company’s report

      The global personal luxury goods market reached a “new normal” pattern of growth, says Bain & Company’s report According to Bain & Company‘s new report, the future of the luxury industry is taking shape with a number of key characteristics, including Chinese Generation Z, access, ownership, sustainability and social responsibility, the impact … Read more

Hermès Le Bain / Bath time – a new art of living through perfume

Hermès unveils Le Bain. A bath time ritual is as intense, intimate and precious as the act of applying perfume. Hermès reinvented the bathing ritual with an extension of its colognes and Parfums des Jardins fragrances. The French luxury house released its  first line of bath products meant to skip the perfume for the rest … Read more

Fauchon Les Bains summer pastry collection

Fabien Rouillard, pastry chef at Fauchon, imagined a French summer pastry collection with a retro touch inspired by the French seaside resorts. In fact the fruits were transformed in a pastry of absolute lightness and freshness. Entitled “Fauchon Les Bains”, the collection is available from June to August. The eclairs are called Deauville, Trouville, Cap-Ferret, … Read more

Why Private Equity Just Got a Whole Lot Harder — and Why It’s Coming Back Stronger

The private equity world had quite the year. After a few quiet seasons, deal-makers are back in the game — and in a big way. But if you think things are simply returning to the good old days, think again. The rules have changed. That’s the central message of Bain & Company’s 17th Annual Global … Read more

Beauty Wins and Watches Lose as Chinese Shoppers Get Picky with Their Purses

China’s personal luxury market spent 2025 in a state of “recalibration,” which is essentially corporate-speak for everyone collectively deciding to stop panic-buying handbags and start asking if that fifth leather tote is actually worth the price of a small car. According to the latest deep dive from Bain & Company, the market contracted by about … Read more

Ethics vs. Aesthetics: The Luxury Paradox Driving the “Buy Gold, Not Green” Consumer Trend

The latest Bain & Altagamma Luxury Goods Worldwide Market Study offers a narrative far more nuanced than simple resilience. It describes a luxury ecosystem undergoing a profound, almost “tectonic shift,” where the very definition of status is changing. After a post-pandemic shopping spree fuelled by saved capital, consumers are now pivoting from conspicuous consumption—the acquisition … Read more