Luxury cannot be branded anymore if there is not a human being mind alive to represent it. Digital media is definitively changing the world of luxury. Only talking brands will survive not brands. Brands need souls to communicate via digital media. In 10 years bloggers will be more famous in collective mind than Chanel, Dior … Read more
Clarisonic Acquisition Will Boost L’Oreal’s Innovation Capacity in Cosmetic Devices L’Oréal announced the acquisition of Pacific Bioscience Laboratories, the market leader in the rapidly growing area of sonic skin care devices. The move gives L’Oréal access to patented sonic skin care technology enabling the company to acquire strategic positions in the quickly emerging skin care … Read more
Invest in the submarine equivalent of luxury yachts Dutch firm targets super-rich Arabs with $1m submarines Buyers with extra cash to splash can even invest in the submarine equivalent of luxury yachts. Crafts can come with multiple rooms, luxury fittings and can remain submerged for days. Dutch company U-Boat Worx is targeting wealthiest clients with … Read more
Chanel is boosting its digital presence with a brand history microsite, a photo booth Facebook application and a game to engage a wide breadth of consumers. The first part of Chanel’s digital marketing is its Culture Chanel Web site found at http://www.culture-chanel.com, which is run in conjunction with its physical museum in Beijing. Culture Chanel … Read more
Christian Louboutin most sought-after luxury footwear brand: study According to findings from a study released by Digital Luxury Group, the United States is the most important market for the shoes industry right now. Individuals from the country make up more than 40 percent of the searches. Following is Britain with 17 percent, France at 9.6 … Read more
Nokia to sell luxury division VERTU Vertu, the luxury mobile phone division of the Finnish manufacturer Nokia, will be sold to allow the parent company to compete with Apple and other manufacturers of smartphones. The supervision of the Vertu sale was entrusted to Goldman Sachs, but the transaction is still in an early stage. Given … Read more