Nico Gerard’s Pinnacle hybrid timepiece combines Apple Watch and our traditional mechanical watch

A mechanical electric hybrid timepiece: An Apple watch combined with a regular watch on a single bracelet. Swiss-watchmaking traditions with the support of the 38mm Apple Watch. Nico Gerard’s ‘Pinnacle‘ double-faced timepiece is an accessory combining an Apple watch with a Swiss watch on a single bracelet. On one side of your wrist you will have … Read more

The Legend Apple Watch – First hand-engraved luxury Apple watch

Is this the world’s most elegant Apple Watch? The Legend Tempo is a vision of the Apple Watch designed by Finnish high-end technology accessories manufacturer Legend. Besides unique customisation options, this elegant Apple Watch features intricate designs. “The intricate hand engravings of Tempo require over 30 hours of work by master engraver V. Marrandi and … Read more

Apple Watch launch swaps high-street crowds for high-end fashionistas

Waiters serving iced tea among luxury goods at Selfridge’s may be more discreet than the public queues of the past, but shoppers are still high on anticipation

High-end versions of Apple Watch

Brikk Launches luxury version of Apple Watch in Gold or Platinum with Diamonds. Before the expected official launch of the Apple Watch in April, luxury technology- driven brand Brikk announced the first batch of Lux Watches, a high-end version of Apple Watch in Gold or Platinum with Diamonds. Brikk Lux Watch is built in both … Read more

Apple targets Watch wearers with a taste for the exclusive

In a break from its tumultuous product launches, Apple is offering high-end customers its 18-carat gold Watch Edition with sapphire display for $17,000

Luxury Timekeeping: Is the Watch Industry Embracing Tech or Rooted in Tradition? (2025)

The luxury watch industry in 2025 presents a fascinating paradox: a sector deeply revered for its heritage and artisanal craftsmanship is, simultaneously, engaging with cutting-edge technology and artificial intelligence. The latest launches and industry trends reveal not a wholesale abandonment of tradition, but rather a strategic and often subtle integration of tech and AI, aimed … Read more