Milan fashion week: Gucci embraces its brilliant absurdity with fluid show

Alessandro Michele’s collections, celebrating diversity and gender fluidity and featuring a fabulously mixed cast arrayed in geek chic, have the fans flocking

Milan fashion week: high-minded mix of old and new guides Gucci revolution

Brand’s creative director Alessandro Michele used Milan menswear show to carry the brand away from staid luxury and toward youth, excitement and energy

Milan Fashion Week: Gucci’s smart revamp ensures brain over brawn

Alessandro Michele, the brand’s new creative director, begins work by discarding traditional glitz with a pared back, philosophically influenced womenswear show

Why Chanel, Louis Vuitton, and Bentley are betting on Gakpo, Edebiri and A$AP Rocky

In the high-stakes theater of global luxury, the final months of 2025 have witnessed a masterclass in strategic casting. Major houses are moving beyond mere “celebrity” to find partners whose personal narratives—be it in sport, cinema, or music—perfectly mirror the brand’s own evolving heritage. Here is an analysis of the year’s most significant appointments and … Read more

Gucci’s Search for a New Creative Director Raises Questions About the Luxury Giant’s Future

It seems like the winds of change are blowing fiercely through Gucci, and it’s not just the brand’s ever-evolving collections causing a stir. Sabato De Sarno, the minimalist designer who took the helm as Gucci’s Creative Director in 2023, is out after less than two years in the job. This unexpected departure has left the … Read more