Burberry’s new AR Bag experience is simulating the in-store experience in a digital realm

  Burberry creates Augmented Reality Pocket Bag Experience. To mark the Spring/Summer 2021 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In Bloom’, the collection takes inspiration from a modern … Read more

LVMH, Prada and Cartier develop the world’s first global luxury blockchain

  Aura is open to all luxury brands, not just the founders, and offers flexibility to support companies of varying sizes and adapt to individual needs. The objective of a global luxury blockchain is to provide high-end consumers with a high level of transparency and traceability throughout the lifecycle of a luxury product. LVMH partners … Read more

Eight ecoethic kidswear brands at the forefront of green fashion

EcoEthic Green collections: kids-oriented sustainability as seen at Pitti Bimbo 2021. Ethical and sustainable, but also experimental and attentive: the kidswear brands selected by Pitti Bimbo, one of the most important kids fashion events on the planet, for the EcoEthic section see the respect for the environment not as just a trend but an integral … Read more

The world’s first Bentley-branded residences include in-unit multi-car garage and patented car elevator

The world’s first Bentley-branded residences unveiled in Sunny Isles Beach, Miami. Bentley Residences is scheduled for completion in 2026. Construction is estimated to begin in early 2023. Bentley Motors announced plans to develop the first ever Bentley-branded luxury residential tower in the world: Bentley Residences. Top South Florida-based property developer Dezer Development will partner with … Read more

Australia’s South leading the way in sustainable and ecologically-minded tourism initiatives

  Australia prepares for an ecologically-minded and successful reopening to tourism. The Australian states of Victoria and South Australia – known as Australia’s South –– are leading the way in sustainable infrastructure and tourism initiatives to prepare for an ecologically-minded and successful reopening to tourism. Known for their expansive eco-friendly tourism experiences from Melbourne to … Read more

Nespresso opens unique boutique in Vienna with Coffee Lab, AR experiences and immersive rooms

Nestlé-owned premium price coffee brand Nespresso launches a new flagship boutique designed to inspire and excite high-end coffee shoppers. The striking flagship boutique in Vienna includes several innovations, such as a Coffee Lab where customers can explore the stories and expertise behind Nespresso coffees as well as, for the first time in a Nespresso boutique, … Read more