The Renaissance of the Essential: How Geneva’s 25th Grand Prix Just Rewrote the Watchmaking Playbook

In the hallowed halls of Geneva’s Musée d’Art et d’Histoire, the watchmaking world just held up a mirror to its own soul. The 25th Grand Prix d’Horlogerie de Genève (GPHG) wasn’t just a ceremony; it was a manifesto. As the “Aiguille d’Or” found its home with Breguet for the Classique Souscription 2025, the message to … Read more

LVMH Watch Week 2025: on New York and Paris time

LVMH Watch Week 2025 has taken the horological world by storm, hosting its sixth edition in the bustling heart of Manhattan at Tiffany’s iconic flagship, The Landmark on 5th Avenue, and concluding in the elegant ambiance of Cheval Blanc Paris. This year’s event was particularly notable, as it expanded its roster to include nine distinguished … Read more

Behind the Velvet Rope of LVMH’s Latest Moves And No, This Isn’t The Plot Of A James Bond Film

LVMH’s latest ventures are more than just business moves; they’re orchestrations of luxury that blend heritage with innovation. By reviving iconic brands and infusing them with fresh energy, LVMH is not just selling products but curating experiences that resonate on a deeper level. In a market saturated with fleeting trends, LVMH’s strategy stands out for … Read more

Destination Moon Red – a high-end clock looking like an exciting science fiction rocket from the 1960s

    Space isn’t empty, it’s filled by imagination! L’Epée was founded in 1839, initially to make music box and watch components, by Auguste L’Epée, who set up the business near Besançon, France. The L’Epée hallmark was that all parts were made entirely by hand. Today, it is the premiere watch manufacture in Switzerland dedicated … Read more

Robocreatures: Tripod – a trilogy of half-animal half-robot watchmaking creations

    Robocreatures could well be future time capsules, fossilised “life” from a prehistoric era. With TriPod, Berlin-based designer Maximilian Maertens, L’Épée CEO Arnaud Nicolas, and Büsser lead us into a horological post-modern prehistoric era. MB&F + L’Epée 1839 present TriPod – the 13th collaboration between MB&F and Switzerland’s premier clockmaker L’Epée 1839. MB&F Tripod … Read more

Time Fast D8: Race cars meet Swiss watchmaking

    L’Epée 1839 x ECAL – Georg Foster. For all generations, classic 50s cars are firmly ingrained in the collective subconscious and imagination. Single-seaters boasting a sleek design, fluid lines and assertive aerodynamics, they fuel many a dream. L’Epée 1839 takes us behind the wheel of the Time Fast. This vintage-inspired race car and … Read more