Victoria Beckham introduces e-commerce for the first time in the label’s history
The London-based fashion label Victoria Beckham revealed new e-commerce site (victoriabeckham.com), the first time in the brand’s history. As about 20 percent of Beckham’s current sales come from online, the redeveloped e-commerce platform was a natural move into digital environment. “That statistic alone makes it an important next step for us. When you think about … Read more