Victoria Beckham introduces e-commerce for the first time in the label’s history

The London-based fashion label Victoria Beckham revealed new e-commerce site (victoriabeckham.com), the first time in the brand’s history. As about 20 percent of Beckham’s current sales come from online, the redeveloped e-commerce platform was a natural move into digital environment. “That statistic alone makes it an important next step for us. When you think about … Read more

Strive for Perfection: Rolls-Royce Motor Cars exhibition at the BMW Museum

Rolls-Royce has a double celebration. The British luxury car manufacturer celebrates the tenth year of the marque under BMW Group ownership. The company commemorates yet another key milestone – the 150th anniversary of the birth of Sir Henry Royce. What better way to celebrate than with ‘Strive for Perfection’ – the first ever Rolls- Royce … Read more

‘Unboxing’ the new Chrysler 300C John Varvatos limited edition

Fashion designer John Varvatos teamed up with Chrysler for a limited edition of new Chrysler 300C, which arrives to Chrysler showrooms in the first-quarter of 2013. Only 2,000 vehicles will be built with each of them being serialized. Varvatos is featured in Chrysler brand’s new advertising campaign called Unboxing. The commercial showcases the world-renowned fashion … Read more

The Jeweller of Light unveiled new stores in Kuala Lumpur and Baku

De Beers Diamond Jewellers Unveils new Stores in Kuala Lumpur and Baku   Kuala Lumpur in Malaysia and Baku, Azerbaijan are the new destinations for two De Beers stores. The stores feature De Beers’ unique store design concept of glass and light, where clients are invited to discover the natural beauty and timeless mystique of … Read more

Rolls-Royce Wraith debuts with yacht-like interior cabin and ‘on-board valet’

World debut for Rolls-Royce Wraith at 2013 Geneva Motor Show   Super-luxury marque Rolls-Royce unveiled the world debut of Wraith, the “most powerful and dynamic Rolls-Royce in company’s history”. Elegant fastback design hints at dynamic prowess of the most impressive Rolls-Royce ever: 624 bhp/465kW, 800 Nm from 1,500 rpm : 0-60 mph in 4.4 seconds … Read more

Into the white zone: Harrods’s luxury wedding planner service

Weddings by Harrods   Harrods, London’s leading luxury department store, launched ‘Weddings by Harrods’ – a “complete bridal planning service”. The bride and groom will be provided with a team of wedding planners, who will provide everything required, from beautiful wedding dresses and bespoke tailored suits, to tiered wedding cakes and beauty experts for pampering. … Read more