Rolls-Royce Motor Cars’ annual sales of 4,107 are the highest in 115-year history


Americas remains largest market for Rolls-Royce Motor Cars. Rolls-Royce Cars record sales of 4,107 commissions in 2018.

Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, announced record global results for 2018 with 4,107 Bespoke commissions delivered. The all-new Rolls-Royce Phantom drove growth and the Americas region remains the biggest by far.

rolls-royce motor car

photos: Rolls-Royce Motor Cars

Rolls-Royce Motor Cars, a wholly-owned subsidiary of the BMW Group, achieved the highest annual sales in the marque’s 115-year history, with 4,107 cars delivered to customers in over 50 countries around the world in 2018. The luxury automotive house also enjoyed unprecedented demand for its Bespoke creations, and launched the new Cullinan – the Rolls-Royce of SUVs – to international acclaim.

The Americas remained the company’s largest market in 2018, around one-third of global sales. Sales also grew across all regions during the year with buoyant customer demand across the model range. Phantom was a major growth driver and Dawn was the most popular family member in the Americas.

Reflecting on the company’s performance for the year, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls- Royce we are deeply focused on each and every one of our customers and are delivering on their demanding expectations.  The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global center of luxury manufacturing excellence, where our skilled, dedicated team create the world’s finest, most sought-after luxury products. We set a formidable mark in 2018; I am confident it will spur even greater success in 2019.”

rolls-royce motor cars 2018

photos: Rolls-Royce Motor Cars