Raw elegance and banal emotion: Prada’s ‘Real Fantasies’

Prada reveals its ‘Real Fantasies’

To view Prada pieces that are currently hitting the brand’s boutiques, the luxury Italian house unveiled a new video lookbook, the latest clip in its ‘Real Fantasies’ series. Art-directed by creative team AMO, the two-minute film titled “Real Fantasies FW2013” reveals a “distorted graphic universe” as a backdrop for the models.

For the first time, says Prada, the inspirations from both MAN and WOMAN shows overlap to shape a distorted graphic universe. Urbanity and a mysterious domestic ambience merge in a sequence of stories where simplicity is observed as the ultimate form of perfection.