Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy at the Lancome WOW Party.
Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy – the women who today embody the Lancôme brand were all on stage together for the first time ever, to wish a happy anniversary for Lancôme’s 80th anniversary. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.
Lancôme General Manager, Françoise Lehmann, hosted a party at Casino de Paris – the ‘WÔW’ party, nicknamed after Lancôme’s signature letter – to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.
Among the highlights of the party, which gathered more the 1200 guests from the beauty, fashion, film and art world, was ultimate showgirl Kylie Minogue‘s private concert of some of her most danced to songs, followed by French DJ Kiddy Smile who played late into the night.
The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products – three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme“. Five participants who entered this creative ‘selfie’ contest won a ticket to the WÔW party.
The celebration will reach its climax in December with the launch of two extremely limited editions: the re edition of Les Jumelés, a jewel lipstick case form Lancôme’s patrimony, and a very special version of the new La Vie est Belle l’Extrait created with France’s oldest high jeweller, Mellerio dit Mellers.